Meet The Founder
Mallary McKinney
A Brand Strategist Rooted in Purpose and Experience
With 20+ years leading brand and marketing strategy—including a decade each at Target and UnityPoint Health—I’ve had the thrill of guiding teams through game-changing brand moments and bold transformations.
I launched MASH to help organizations of all sizes cut through the noise and find their true voice. Whether it’s brand strategy, executive consulting, change management, or crafting unforgettable campaigns, I show up with heart, sharp thinking, and a whole lot of energy.
I believe the most powerful brands are built from the inside out—with purpose, alignment, and a story people can actually believe in (and rally around).
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