With 20+ years leading brand and marketing strategy—including a decade at Target and another at UnityPoint Health—I’ve had the thrill of guiding teams through game-changing brand moments and bold transformations.

I launched THE MASH AGENCY to help organizations of all sizes cut through the noise and find their true voice. Whether it’s brand strategy, executive consulting, change management, or crafting unforgettable campaigns, I show up with heart, INSATIABLE CURIOUSITY, sharp thinking, and a whole lot of energy.

I believe the most powerful brands are built from the inside out - with purpose, alignment, and a story people can’T HELP BUT RALLY AROUND.