With 20+ years leading brand and marketing strategy, I’ve had the thrill of guiding teams through game-changing brand moments, bold transformations, and the kind of work that truly shifts culture.

From retail powerhouses like Target to non-profit healthcare organizations where the stakes are deeply human, I’ve worked with brands where clarity, connection, and trust matter most.

I launched THE MASH AGENCY to help organizations of all sizes cut through the noise and uncover what makes them unmistakable.

Whether you need baseline brand strategy, executive consulting, change management, or unforgettable campaigns, I show up with heart, insatiable curiosity, sharp thinking, and a whole lot of energy.

I believe the most powerful brands are built from the inside out - with purpose, alignment, and a story people can’t help but rally around.